Fidan Mammadova - Data & Business Analyst for E-commerce Analytics

About Me

I’m Fidan, a Data & Business Analyst focused on e-commerce analytics, pricing, and product performance.

My work is about understanding what’s happening in the business and making it easier to act on. I use data to connect operations, pricing, stock, and performance so decisions are clear and practical.

Since December 2023, I’ve been working with VIGO Industries, supporting analytics across partners like Amazon, Wayfair, Lowe’s, and Home Depot. I analyze sales, pricing, stock, and performance data to identify issues and opportunities, and help structure that into clear reporting.

I build dashboards, automate repetitive data tasks, and work with different data sources to keep reporting consistent.

I have a Bachelor’s degree in Computer Science from Khazar University and I’m currently pursuing a Master’s in Intelligent Systems. I’m interested in applying AI to business problems, especially in areas like pricing and decision-making.

I mainly work with Python and SQL, and build analytical workflows with Power BI, Tableau, Streamlit, and modern data libraries.

Python SQL Power BI Tableau Streamlit pandas NumPy Plotly Django AWS / Cloud Analytics Data Automation E-commerce Analytics Dashboarding Reporting Amazon Seller Central Pricing Analytics KPI Tracking

Projects

Sales forecasting Python project using Random Forest machine learning model

Sales Forecasting with Random Forest

Built a prediction model using real-world sales data. Cleaned and preprocessed it, tested 3 models, picked the best one, and predicted sales for new weeks.

Python pandas scikit-learn

View on GitHub

Price optimization Python project using XGBoost for e-commerce pricing strategy

Price Optimization with XGBoost

Built a model that predicts product demand and simulates optimal pricing to maximize profit. Used XGBoost and simulated price ranges with safety checks to choose the best price for each SKU.

Python XGBoost Pricing

View on GitHub

Sales dashboard Python application with SQL database and Plotly visualizations

Sales Dashboard with Python

Designed a dynamic dashboard using Python and SQL to track sales trends, conversion rates, and performance insights across multiple e-commerce platforms. Supports both dark and light modes.

Python SQL Plotly Django

View Details

Current Position

Data & Business Analyst at VIGO Industries

Working on e-commerce performance, pricing, and product-level analytics across major retail partners (Amazon, Wayfair, Lowe’s, Home Depot). Focus is on connecting data with business decisions, not just reporting.

Key Responsibilities

Analyzing sales, pricing, stock, and conversion to understand what’s driving performance
Identifying risks and opportunities across SKUs, categories, and channels
Supporting pricing and promotional decisions based on data and partner dynamics
Tracking KPI trends and building structured reporting used in daily operations
Investigating drops or spikes in sales and explaining root causes (price, stock, visibility, etc.)
Aligning data across systems and platforms to ensure consistent decision-making

Tools & Technologies

Python SQL Power BI Tableau Streamlit pandas Plotly Django Power Query Amazon Seller Central Data Automation

Vigo Products

Edison Kitchen Faucet

Stainless Steel/Matte Black Finish

Elan E-Class Frameless Sliding Shower Enclosure

Matte Brushed Gold Finish

Vessel Sink

Titanium

Sterling 3-Hole Bathroom Faucet

Brushed Nickel

Explore Vigo Products

My Journal of Thoughts, Emotions, and Honest Moments

Try Anyway blog post about not letting small things slide

Try Anyway: Why I Don’t Let Things Slide Anymore

Even if it feels small, I’ve learned not to let things go too easily. A broken item, a missed detail... it all matters more than we think.

Blog post about quitting sugar, bread and fast food and the transformations

Why I Quit Sugar, Bread & Fast Food? And What Happened

A personal journey of cutting sugar, bread, and fast food - the physical and mental transformations that followed.

Blog about learning to enter REM sleep in 20 minutes with tips and techniques

How I Learned to Enter REM Sleep in 20 Minutes

An experiment in sleep hacking: tips, science, and techniques I used to reach deep sleep faster.

Learning to Be OK Without Fixing Everything

Some things are better left alone. Here's how I stopped fixing everything and found peace in the middle of the mess.

What If That Idea Was Meant for You?

Not every thought is random. Sometimes the idea you get is a gift - a sign to act, create, or lead. And if you don’t, someone else might.

Blog about going from hating books to loving them

How I Went from Hating Books to Loving Them

I used to argue that books were a waste of time. Then I found the kind that made sense to me... and it changed everything.

Data Analysis

Turn complex data into clear business insights. I analyze and interpret large datasets to identify trends, measure performance, and support strategic decision-making across departments.

Descriptive & Diagnostic Analysis KPI & Performance Dashboards Trend & Forecast Modeling

Automation Solutions

Boost efficiency and reduce manual workload with tailored automation systems. I design scalable Python-based workflows that streamline data operations, reporting, and third-party integrations.

Python Automation Workflow Optimization API & System Integration

Data Visualization

Transform raw data into clear, interactive visuals that drive decision-making. I build intuitive dashboards and visual analytics tools to help teams explore trends and monitor performance at a glance.

Tableau & Power BI Streamlit Applications Custom Reporting Solutions

Amazon Seller Central Management

Professional management of your Amazon business, including listing optimization, advertising, inventory, and brand compliance. I help sellers scale effectively using Amazon’s tools and best practices.

Listing & SEO Optimization PPC Campaigns FBA/FBM Logistics Account Health Monitoring

E-commerce Analytics

Drive smarter business decisions with platform-agnostic e-commerce analytics. I analyze performance across multiple marketplaces and provide data-backed strategies to improve traffic, conversions, and revenue.

Marketplace Performance Sales & Conversion Tracking Customer Behavior Insights

Personal Website Creation

Design and build clean, modern, and responsive personal websites to showcase your portfolio, resume, or brand. Fully customized and optimized for all devices.

Responsive Design Portfolio & Blog Integration SEO & Performance Optimization

Data & Business Analyst